According to the data by the Malaysian Communications and Multimedia Commission and the Department of Statistics Malaysia, there are more than 24.5 million internet users in our country, which is 76.9% of the population. Among this percentage of people, most of the use their smartphones, either with unlimited prepaid or postpaid data plans, to access the internet.
Malaysian internet users use the internet for multiple reasons — for example, text messaging, social networking, entertainment and searching for information. Research also shows Malaysians spend most of their time on social media platforms such as Facebook and Instagram.
So, what are the top social media channels that we use? And how many active users are on them?
At least 97.3% of internet users in Malaysia have a Facebook account, which equals 23 million Malaysians! Facebook is the platform for all ages and genders which makes it a perfect place to advertise your business and place ads (if you’re interested). Most businesses also have a Facebook page these days.
As traditional TV start to lose its popularity and more people beginning to stream, YouTube has emerged as the victor for the most used streaming channel in Malaysia. There are at least 20 million YouTuber users as of February 2018, and it will only go up from there.
Instagram is a photo-sharing social media app that caters mainly to a younger audience. In 2017, they have at least 11 million users. Compared to 2016, they had an increase of 6.5 million users.
LinkedIn is also one of the top social media apps that internet users in Malaysia use. According to LinkedIn Campaign Manager, at least 4.4 million Malaysian users are using the app to look for jobs and connect with potential employers or employees.
Based on the statistics, it seems Malaysians spend a lot of time on the internet, especially on social media platforms.
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